White Label
White Label Sportsbook
A white label sportsbook gives you a branded betting product — feeds, markets, bet slip, settlement and admin — on technology that already works. You focus on brand, marketing and trading strategy instead of building betting infrastructure.
- Branded betting frontend
- Feed integration
- Bet processing
- Risk tooling
- Shared casino wallet option
What is included
The components a white label sportsbook typically bundles.
- Sportsbook frontend under your brand
- Data feeds and market management
- Bet processing and settlement
- Risk and limit tooling
- Admin panel and reporting
Feed and coverage decisions
Sports and league coverage depends on the data feeds selected. Coverage, latency and cost trade off against each other — we help you choose feeds that match your target audience.
Combining with casino
A white label sportsbook can share wallet and player accounts with a casino vertical, giving players one balance and you one operational view.
Frequently Asked Questions
Can we set our own odds margins?
Margin and limit configuration is part of the trading tooling. The level of control depends on the feed and setup chosen.
Is licensing included?
No. Technology does not authorise you to operate. Licensing is your responsibility; seek legal advice for your target markets.
Related pages & guides
White Label Casino
The casino equivalent.
Learn moreSportsbook Platform
The underlying platform technology.
Learn moreWhite Label iGaming
Casino and sportsbook together.
Learn more GuideHow Sportsbook APIs Work
From data feeds to settlement: the moving parts of a sportsbook integration.
Learn more GuideWhite Label Casino vs Custom Casino Platform
Trade-offs between launching fast and owning your technology.
Learn moreBuild Your iGaming Platform With CasinoAPI
Tell us what you're building. We'll map the integrations, architecture and next steps with you.